The capital city will spend $4 million on continuing its tourism promotion campaign on CNN over the next five years.
This is the second time the event has been held in the Hanoi pedestrian street.
"This new campaign will focus on presenting Hanoi as a gateway to the rest of Vietnam, to promote Hanoi’s upcoming F1 and SEA Games and to arouse audiences’ interest in Hanoi through social conversations.”
Despite Hanoi’s sweltering weather, carnival artists paraded down a pedestrians-only street with extravagant dance and music to cheer from locals and tourists Sunday.
An autumn symbol in Hanoi, milk flowers have bloomed months earlier, giving residents a soothing, fragrant respite from scorching heat.
As Hanoi transitions from spring to summer, the leaves of dracontomelon trees fall on the streets, paving the sidewalks with a golden hue.
Vietnam has unilaterally exempted visas for 13 countries since 2004 and granted e-visas for citizens from over 80 countries.
The Hanoitimes - Hanoi’s tourism sector earned some VND754 billion (US$32.4 million) from tourism services during the five-day holiday, up 36.9% compared to the same period last year.
A 60-minute flight whisks weekenders away to a city that is still demonstrably Asian rather than a cookie-cutter metropolis with top quality cuisine, artisanal crafts and many a photo opportunity ensure wanderlust is sated.